Content

In the Startup Experience seminar you will develop entrepreneurial competences that will enable you to build a new business. In an entrepreneurial project, you have three main objectives:

1. Identify and develop an opportunity. Who is your target customer and what problem or task does he or she have? How attractive and how big is this market?
2. How will you add value to it? How can you use specific resources, including technology, to develop a solution?
3. How can you design and set up a viable organisation? What business model do you propose to create, deliver and capture value?

Our primary focus is on digital healthcare ventures, granting you the opportunity to delve into the realm of entrepreneurship within the healthcare system. After gaining a deep understanding of healthcare needs, you will utilize creativity techniques to uncover potential business ideas that provide value for patients and doctors. Additionally, you will learn how to create viable business models, dive into health regulations, and pitch your idea to a jury.

Learning Objectives

After completing this course, the course participants will be able to:

• Work effectively in a cohesive team
• Understand the role of digital entrepreneurship in healthcare
• Apply creativity techniques to ideate
• Use utility analysis approaches to select promising solutions
• Develop a value proposition based on techniques like the value proposition canvas or the jobs-to-be-done method
• Apply advanced business modeling methods to develop a sound business concept
• Develop and deliver a concise presentation (“pitch”) to communicate your project
• Gain basic knowledge of healthcare regulations and reimbursement ways

Additional information:

Alternative exam assessment. The grade consists of the presentation and the written elaboration. Potentially, a ‘project diary’ of the seminar progress may be part of the deliverables (depends on tutor and will be communicated at the kick-off). 

For a successful course completion, we expect you to submit a Business Plan with the following features:

• Scope: 9000 words,
• Sound and clear structure,
• Expression and spelling are correct
• Complete and correct references, quotations, etc.
• Visual elements are chosen appropriately
• Documentation and traceability of data acquisition, analysis and evaluation,
• Content is developed according to the course instructions.

Furthermore, we expect you to deliver a team Pitch.

• Duration: will be communicated (typically 5-10 minutes)
• Content: Introduction/Purpose; Problem; Solution; Business Model; Prototype; Competition; Management Team; Current Status and next steps,
• Layout and form: appropriate choice,
• Appearance: appropriate amount of visual elements,
• Data: well researched and organized visually
• Story Line: is sound; clear and convincing.

Registration is via the Wiwi portal.

In the seminar you will work on a project in teams of max. 5 persons. The groups are formed in the seminar.